Tim Cook takes the stage.
He is talking about post-PC era and how Apple has three post-PC products – iPhone, iPad and iPod touch.
76% percent of Apple’s revenues now comes from these three products.
Cook now talking about Apple retail stores.
Cook: Another key element of our post-PC success is iOS, the world’s most advanced mobile operating system. We’ve now sold an astonishing 352 million of these devices, and 62 million just last quarter.
Apple is adding support for Japanese to Siri in iOS 5.1, which will be available today.
“We’re also announcing that movies and TV shows in the iTunes store support 1080p HD. They are absolutely incredible quality.”
Apple unveils new Apple TV with an all new user interface.
Naturally, photos are pushed here directly, pulled straight from the ether
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“They look incredible.” They are looking quite good on the monster screen in front of us.
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He’s looking through movies, including Senna, which hopefully we won’t be watching now. Don’t need to be getting misty-eyed.
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It also recommends movies for you based on what you’ve seen. A long-press of Menu brings you back to the home, short tap to bring a pop-up menu.
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We’re playing “Extremely Loud & Incredibly Close”, starting at the 1:04:55 mark if you’d like to join in.
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Took about 10 seconds to start playing and we’re in a subway scene.
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Oxymoron wars… “Student Teacher” vs. “Liquid Gas”
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“That’s the new Apple TV and we think you’re going to love it.”
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Tim is back, price is $99. Available next week and you can order today. “I would encourage you to do that.”
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Okay, time to talk iPad…
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“We think that iPad is the poster child of the post-PC world.”
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“The momentum behind iPad has been incredible and it has surprised virtually everyone.” 15.4 million sold in the last quarter
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That’s more iPads than any PC manufacturer sold PCs. HP sold 15.1 million PCs total in that same quarter, though we’re not sure of the source of these numbers.
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Quoting PC World, Tony Bradley, saying it is “hard to imagine a time without it.” It being the iPad, of course.
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“When we set out to create the iPad we set out to create not just a new product but a new category. In order to do that the iPad had to be the best device for doing some of the things that you do most often.”
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“When we asked iPad users who had a notebook a desktop and a smartphone about their favorite device for email, they responded ‘iPad.’
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Same for web surfing and e-reading. “Overwhelmingly” says Tim.
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Favorite for gaming, said these users, even versus home consoles. The hardcore gamers in the room just shivered.
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“This is remarkable for a device that has been on the market for less than two years.”
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Over 200,000 custom apps specifically for the iPad. “These apps are gorgeous and groundbreaking. They help you create or learn or do almost anything.”
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“You won’t find these incredible apps on other tablets. In some estimates there were over 100 competitive tablets launched in the last year. You won’t find that same competitive experience.”
We’re looking at Twitter on “a Samsung tablet” — it’s the Galaxy Tab. “It kind of looks like a blown-up smartphone app running on a tablet — and that’s exactly what it is!”
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Now Yelp on the same tab. “Lots of whitespace, tiny text. It’s kind of hard to see.”
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Now the iPad version. “Clearly designed to take advantage of the large canvas.”
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“This is a key reason why momentum on iPad continues to build and the competitive tablets aren’t gaining traction.”
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“Everyone’s been wondering… who will come out with a product that’s more amazing than the iPad 2?
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Let me guess, Apple?
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“Everybody’s been wondering, well stop wondering. We are.”
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“The new iPad!”
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“Today we’re announcing the new iPad, and it is amazing.”
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“We are redefining the category that Apple created with the original iPad.”
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We can only see it from that one picture, but the taper definitely looks different from what little we have exposed.
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Phil Schiller is up for a demo
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“You want to know about the new iPad?”
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Oh yeah we do
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Retina display, sure enough! “Until you see it you can’t understand how amazing it is.”
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“To this day no-one has yet matched that display technology,” so sez Phil.
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“This presents a problem for us in presenting it to you. For the first time an iPad has a higher resolution than this entire display behind you… That’s a fun challenge.”
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Time for a new screen, Phil!
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We’re seeing zoomed in images to highlight the quality. Naturally what we can see so far looks amazing
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“Photos are just going to look amazing on that gorgeous high-resolution display.” See?
It’s 2048 x 1536, sure enough. That’s 3.1 million pixels. “The most ever in a mobile device.”
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We’re looking at 264ppi “and that is enough to call it a retina display.”
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For the iPhone 4, held at 10-inches you can’t distinguish the pixels.
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The iPad, now, is expected to be held at 15 inches.
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But, even closer, it still crosses that retina threshold.
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40 percent better color saturation than before, too.
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In case you’re wondering, there is most certainly a physical home button here.
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A5X processor is confirmed, quad-core graphics!
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Comparing to a Tegra 3, Apple says the A5 is “twice as fast” and the A5X offers “four times the performance.” Not sure of the benchmark here, folks.
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That’s 44 percent greater saturation in the display, to be specific.
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Okay, enough about the display. “That’s the first new feature.” Big applause!
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Next feature: iSight camera.
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5-megapixel backside illuminated sensor on the back, 5-element lens, IR filter, and ISP built into the A5X chip
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Yes, basically the same setup as the iPhone 4S — which is to say it should be pretty great.
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Auto-exposure, auto-focus, we’re looking at pictures from the beach.
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Third feature: 1080p video recording. No big shocker there. “Wherever you are, you want to grab a video for work or play or school you’ve got a great camera to grab that with.”
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Now we’re seeing how the unstabilized footage would look like. There’s software stabilization happening and it’s a clear improvement.
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Fourth feature: voice dictation.
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“The iPad like all great iOS devices has a great keyboard and now you’ll see there’s a new key on the bottom: a microphone.”
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Supports US English, British, Australian, French, German and Japanese.
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So, that’s voice dictation.
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Fifth feature: 4G LTE!!!
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iPad 2 has 3.1Mbps on EV-DO, 7.2 on HSPA.
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New iPad now has 21Mbps HSPA+ and DC-HSDPA at 42Mbps, with LTE taking the cake at 73Mbps
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“Performance is amazing and you’re going to love using it on these new high-speed networks.
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We’re looking at a demo, HSPA vs. 4G LTE.
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We’re clicking on an email with embedded photos.
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Photos are, predictably, loading a heck of a lot faster on LTE.
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Now we’re looking at Vimeo.
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We’ve switched over to Verizon LTE! That confirms both carriers.
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“So that’s what it’s like to use these high-speed networks.”
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Verizon, Rogers, Bell, Telus and AT&T will be the LTE partners.
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“We have other high-speed networks as I’ve mentioned around the world.”
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Phil is talking about the various bands of LTE, meaning we’ll have separate devices for AT&T and Verizon. That’s a damn shame.
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But, all will be 3G world-ready, which is good news. “Whichever one you pick you can roam anywhere around the world.”
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The iPad can now be a personal hotspot too — if the carrier supports it.
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This device is said to have the “most bands ever” — but he’s not saying exactly which ones. “It’s no small feat. This new iPad has the most wireless bands that has ever shipped.”
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Someone at Nokia is getting ready to do some fact-checking right now.
Phil is running down the features again: the retina, the A5X, the new camera, the 1080p recording, the LTE…
… but what about the battery life?
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“You may recall, the iPad 2 we claimed 10 hours of battery life for most things you do.” 9 hours on 3G.
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10 hours of battery life still! 9 hours on 4G!
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There must be some healthy cells in there. What about the weight? The girth?
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Okay, it’s 9.4mm thin, weighing 1.4lbs.
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That is slightly heavier.
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We’re talking $499 for 16GB
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32 is $599 and 64GB for $699. Sorry, no 128GB yet.
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If you want 4G it’s $629, $729 and $829
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Same prices as current iPad, available on March 16th.
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“If you want one as badly as I do you’ll be happy to know that the pre-orders start today.”
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US, Canada, UK, France, Germany, Switzerland, Japan..
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All launching on the same day. Apple’s biggest rollout ever.
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“The team has worked really hard to make all the software you use look gorgeous.”
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All the stock apps have been updated and optimized.
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“Everything has been updated, but as you remember when the iPhone 4 went to the retina display, developers didn’t have to do anything and their apps looked better.”
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So, existing apps will be scaled up and text will automatically be rendered in higher-res.
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“But, if the developer takes a little bit of time… they can do little things with their apps that are mindblowing.”
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Looks like a few devs got early access, time for some demos. First up is James Shelton from Namco.
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“Today we’re thrilled to show you our new flight sim game, Sky Gamblers.”
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Looking like an Ace Combat sort of title. “The extra graphics performance lets us increase the level of detail of everything in the game.” And, thanks to all the resolution, “none of the detail goes to waste.”
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It looks good, but definitely simpler graphically than the latest Ace Combat and its ilk.
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Bunch ‘o dudes just launched off of a carrier. We’re shooting them down.
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50 jets are all dogfighting, which is apparently too many. We just punched out
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Eject eject eject! Just shake the iPad. Much easier.
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James is saying this is “console-quality.” “The only place to truly experience the intensity of action, the richness of detail is on the iPad.”
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Exclusive to iOS, launches later this month.
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Phil is back, calling the game “absolutely incredible.” This level of quality has “never been done before.”
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Now it’s Chris Cheung from Autodesk.
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He’s the Product Line Manager of Sketchbook, which should give you an idea of what we’ll be seeing next…
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10 million customers for Autodesk on the desktop. “10s of millions” of new users on iOS for Autodesk products.
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We’re looking at SketchBook Ink from Autodesk. It’s “a new drawing app that focuses on line art.
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You can create paintings in SketchBook Pro and import them here to draw upon. On the left menu there are drawing styles, on the right inks.
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There’s a new engine for ink that “takes advantage of the incredible graphics power of iPad.”
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It’s resolution independent, so zoom in as far as you like, the flower he’s drawing stays clean
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Can export images greater than 100 megapixels!
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“Retina display is luscious. It takes it to the next level and creates an immersive environment. Professionals and everyday artists are going to love this device.”
Round of applause for the lovely flower drawing that’s been done for us live here. Very impressive indeed.
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Available in April, exclusive on iOS.
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Phil is back. “Wait until you see it and try it. Using your finger to draw on a screen you can’t even see the pixels on… is truly a breakthrough.
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Next up is Mike Capps, president of Epic Games.
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Phil says they have an “amazing new project.”
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Mike is on the stage to give us a demo.
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“Good morning everybody, it is great to be back.”
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Infinity Blade: Dungeons.
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You’re on a quest to craft the “ultimate weapon” — the Infinity Blade
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We have HDR graphics and tone-mapping. Looks of beautiful lighting and action
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It’s definitely a step up from the current Infinity Blade. With a you can connect enemies for a chain-attack.
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We’ve grabbed some iron ore and are now being attacked by a couple of automotons.
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Double-tap to freeze ’em then, after a little beating, they fell apart.
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“The Unreal engine is unleashing the power of the new iPad.”
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He’s saying this has more memory or screen resolution than either the Xbox 360 or the PS3.
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And we’re being attacked by a big, ugly fire-breathing spider… aww, end of demo. I hate cliffhangers!
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There’ll be a new crafting system, dungeon crafting. “It’s only going to look like this and play like this on the new iPad.”
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Coming soon!
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Phil is back, showing that the productivity apps have been updated as well. iWork will let you create “stunning” creations. $9.99 each still, free update if you’ve already purchased
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Garage Band now has Smart Strings, a Note editor and you can push through iCloud too. There’s new sharing, too.
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Looking at a trailer now of the new iMovie.
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Beautiful cuts between home movies… movies presumably recorded on an iPad.
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It’s honestly quite cinematic. We can see people having a lot of fun with it, making their own home-trailers with cinematic music!
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$4.99, free update again if you have it, also available today.
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So that’s Garage Band and iMovie.
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But there’s a third in iLife…
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Introducing iPhoto for iPad “and it is amazing.”
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“If you’re someone, like many of us are, who truly love the photos they take with family and friends and want to do even more with their photos, that is what iPhoto is for.
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“It gives you great new ways to browse through all those photos, and it has truly groundbreaking ways to edit those photos.
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New gestures, new effects, multi-touch editing, and you can beam photos directly between devices.
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Randy Ubillos, Chief Architect for Photo and Video apps is up on stage to give a demo.
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He’s talking about the “reinvention” of iPhoto, and now giving us a demo.
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Lots of shelves containing albums of photos. Just tap on one to bring the editing interface up. Swipe in from the side to bring in a thumbnail view.
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Yes, a bezel gesture!
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Swipe in from the left to look at other photos in the album.
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He’s going through a huge number of pics he captured in Antarctica. Penguins and seals, mostly, and lots of cold folks in red suits.
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Wow, by double-tapping a single photo it compares all pics that look similar. The app finds them automatically.
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Just swipe down to remove them from the comparison, double-tap to go full-screen.
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As you remove them the app scales to show the most photos in the screen.
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This is a 12 megapixel photo from a Nikon D300S, and the app supports up to 19 megapixel photos.
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You can then flag the photos you like and view only those, then share easily through email, Flickr and Twitter, and others too.
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He’s auto-enhancing the photo now. With one-tap he just straightened a horizon photo and, with another, it fixed the contrast.
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Cropping is quick and easy, and it’s a tap to go back to the untouched original. Very fluid and intuitive.
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Tapping in a specific area lets you adjust specific areas of the image. Touch and drag to brighten up the dark areas in an underexposed image, then touch again in the sky to tweak the saturation.
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Very simple, easy gestures. To tweak white balance, you just tap on what is skin and the app automatically adjusts the balance.
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Now looking at brush palettes, lots fo tools like Red Eye, Saturation…
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He’s using a Lighten brush and using that you can brighten up a specific area of an image.
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Sadly no magical demo today, we’re looking at the built-in effects.
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Okay, we’re sharing now and creating a Journal, which is a page showing all the highlighted pictures. Photos with captions or favorites are slotted into larger spots while others are smaller. But you can quickly edit to drag them around or change their displayed size.
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You can add notes and text if you like, a calendar to show days, and it even grabs the date from the photo EXIF
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There’s a map, even, that grabs geotags, and a weather icon that uses both to figure out what the weather was!
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And that’s iPhoto for iOS. Demo over, big applause!
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Phil is back up. “Truly a breakthrough piece of photo software.”
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Priced $4.99, available today! “I don’t know about you but the second I’m out of here I’m going to be downloading it.
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So that’s it, all of iLife is now on the iPad. iWork is of course all there as well.
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Okay, video demo now. “We believe technology is at its very best when it’s invisible. When you’re conscious only of what you’re doing, not the device you’re doing it with… It’s just this magical pane of glass.
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This video is exciting, but we want to get our hands on the thing already.
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Okay, we’re looking at the sub-pixels now.
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True RGB, no surprise, with the circuitry actually dropped below the subpixels to minimize dot pitch.
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Now we’re talking about the quad-core A5X. “It makes everything you do feel real fast and smooth.” But, still 10 hour battery life.
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So let’s speculate on the name. Are we done with numeric updates to the iPad? Will we just see a “new iPhone” this fall? If so, it’s about time.
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Video is still rolling, by the way, running over all the things we’ve seen.
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“With the new iPad we’ve taken an experience that millions love and made it better.”
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Video over, Phil has returned from the darkness.
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Confirmed that the iPad 2 will continue.
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Price drops by $100, $399 for a 16GB WiFi model.
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“This is really huge.” He’s talking about new schools and users being able to buy in.
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Phil is stepping off, Tim Cook is back.
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“The amazing new iPad. A new affordable price for the amazing iPad 2. Amazing software like iPhoto and the rest of the iWork suite.”
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“We have redefined yet again the category that Apple created just two years ago with the original iPad.”
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Okay, new iPad commercial.
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“Everything is more brilliant, because when a screen becomes this good, it’s simply you and the things you care about. The stunning Retina display on the new iPad.
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Tim Cook is thanking everyone at Apple, calling it the privilege of a lifetime to work with “the most innovative [people] on earth.”
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“Only Apple could deliver this kind of integration in such a beautiful, integrated and easy-to-use way
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“2012: There’s a lot to look forward to.”
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“We are just getting started. ”
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Okay, we’re done here! Thanks for following.
JoeSolutions 